1940 The beginning of the story Italy had declared war on Great Britain and France when LuigiParisotto, 11 years old, started to work as an apprentice shoemaker with the Italian artisans in the area of Montebelluno. By 1942Luigi started to collaborate with S.C.A.R.P.A. (Societ Calzaturiera Asolana Riunita Pedemontana Anonima) founded in 1938 by the English nobleman Rupert Edward Cecil Iveagh. In 1951, together with his brother Francesco, Luigi's entrepreneurial streak shines through with the creation of the San Giorgio brand. A daily production rate of up to five pairs of hand-made shoes quickly rises to 15 pairs per day with the addition of Luigi's relatives to the workforce. San Giorgio soon makes itself known 1956 The big step forward The Parisotto family acquires S.C.A.R.P.A. In the first few years of production the Company is churning out 50-60 pairs of shoes per day each pair bearing a price tag of 3.500 Liras. Word has spread and customers soon start to seek out the brand from the furthest reaches of the northern region of Italy. Business is no longer restricted to customers from Veneto but also from Trentino, Friuli and Lombardy too. Production becomes more specialised with a clear sports and alpine orientation which broadens the typology of consumers. 1965 The development The Parisotto family acquires S.C.A.R.P.A. In the first few years of production the Company is churning out 50-60 pairs of shoes per day each pair bearing a price tag of 3.500 Liras. Word has spread and customers soon start to seek out the brand from the furthest reaches of the northern region of Italy. Business is no longer restricted to customers from Veneto but also from Trentino, Friuli and Lombardy too. Production becomes more specialised with aclear sports and alpine orientation which broadens the typology of consumers. SCARPA is the first company in the Asolo area to start exporting to the United States. By the early seventies two thirds of production is exported with 50 percent - amounting to 60 000 pairs of shoes - shipped off to the USA. Other countries eager to get their hands on the SCARPA brand at this time include the UK, Germany and Japan. The Brand continues to pioneer new technologies and innovations in the field of comfort, protection and performance keeping it at the top of its game. It gathers kudos and becomes a must have for professionalsand enthusiasts who come to rely on the high quality footwear for their outdoor use. During this time the next generation of “Parisotto's” come on board:Andrea, Cristina, Davide, Pietro and Sandro. Their welcome addition to the fold sees the Brand's success escalate further. In this spirit of renewal and development the “Terminator” project comes to life: the first sports' shoe made entirely from plastic (internationally patented). It is a technical innovation of huge importance and as such is recognised by the Ministry of Industry. It receives a number of accolades and prompts the start of a new era for Telemark offering greater skiing precision, more advanced design and longer lasting waterproofing. 2005 SCARPA North America Inc In 2005, with a turnover of 27 million Euro and still growing, SCARPA North America Inc is established in Boulder, Colorado. This is the result of an aggressive commercial strategy based on handling the US market directly. This step marks the start of a global strategic plan of expansion which aims to grow SCARPA internationally by 30 percent per year over the next three years. In the meantime, back in Italy, the new 4000 square metre logistic warehouse is established next to the headquarters in Viale Enrico Fermi. With this new building the total surface area of SCARPA's three buildings in Asolo totals more than 13,000 square metres, 50 years of success It is really difficult to make a complete list of the most significant SCARPA products - there have been so many - for now therefore, we will limit ourselves to the key milestones. At the end of the seventies "Rally" revolutionized the alpine ski boot whilst the "Grinta" (later on "Vega") was the benchmark for plastic shoes for high altitudes. The latter became the market leader for alpine/scientific activities and was used by the Italian Military corps (army, financial guards, forest corps, alpine rescue teams, etc.) by the US (Navy and Marines) and in France, Spain and

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